Students Support Local Farmer’s Market

Category: ID Cards in the News, Student ID cards

newspaper_BLOG_DIDStudent ID cards at Western Kentucky University are now connected to the Community Farmer’s Market, allowing students to shop for fresh produce at the weekly market using the Big Red Dollar program.

With the growing interest in local and sustainable food, students have been eager to learn more about farming and how markets can help support local growers. The program also gives students easier access to healthier foods than the typical college diet of fast food, so the students can make better choices.

To encourage students even more, the university has added the farmer’s market spending to their Double Dollar program. Now students can double their money for shopping at the market, giving students more flexibility and increased spending power each week when buying fresh fruits and vegetables with their student ID cards.